Instant Blackness with a ticket and a name badge at the General Mills Foundation’s – MLK Breakfast 2010
The closer we get to the beginning of 2010, and the possibility of Corporate America getting closer to “Blackness” in anticipation of Martin Luther King’s birthday and Black History Month, there are important questions that we must ask ourselves. Why has Black America let the commemoration of our history and achievements slip into the hands of White commercialization?
By Donald W.R. Allen, II – Editor in Chief/IBNN
In 1961, my birth certificate said I was born a Negro. In 2009, given the existence of a playing field that is only semi-level—and even that, only for certain blacks- black Americans as a whole are still in the “Realm of Negroism.”
On January 18 2010, General Mills Foundation and the United Negro College Fund will present the 20th Annual Dr. Martin Luther King, Jr. Holiday Breakfast.
The Breakfast “is an opportunity to celebrate the legacy of service of Dr. King and create an imperative to live out his legacy today in our homes, our communities and our world,” according to the MLK Breakfast website.
But wait. Next question.
Just what is Dr. King’s legacy? And how can we claim to honor this legacy, with no real engagement with the urgent issues that affect people of color every day?
Dr. King’s legacy cannot be lived and made real today over breakfast and tea, but requires grassroots organizing, protest, and activism. To fully understand this fact, we must look at the history of the Civil Rights Movement.
The Civil Rights Movement was at a peak from 1955-1965. Congress passed the Civil Rights Act of 1964 and the Voting Rights Act of 1965, guaranteeing basic civil rights for all Americans, regardless of race, after nearly a decade of nonviolent protests and marches, ranging from the 1955-1956 Montgomery bus boycotts to the student-led sit-ins of the 1960s to the huge March on Washington in 1963.
We must realize that Dr. Martin Luther King’s words and actions were considered radical at the time. They gained popularity because he spoke Truth to the People of the United States. Dr. King said, “Our lives begin to end the day we become silent about things that matter.”
Today, Black America has become mute and non-confrontational. Read more
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