September 22, 2018

Local Search Exploding

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Local Search is Exploding! We have seen a huge increase in Local Search and year on year numbers just keeps going up. The  BIA Kelsey Group who are advertisers in the mobile space. Referencing these figure local search advertising revenues could top $8 billion within four years. Specifically, BIA/Kelsey forecasts local search advertising revenues to increase from $5.1 billion last year to $8.2 billion by 2015.

Local Search RevenuesMatt Booth, senior vice president and program director of BIA/Kelsey’s Interactive Local Media practice said, “Local search ad revenues hit an all-time high last year, driven primarily by better product integration across search engines, especially Google, revenues will continue to grow as better targeting, increased mobile usage and improving integration drive up local search activity.”

Specifically, BIA/Kelsey forecasts local search advertising revenues to increase from $5.1 billion last year to $8.2 billion by 2015.

But is a compound annual growth rate of 10% too ambitious of a projection? Not at all, says Booth.

“Local search ad revenues hit an all-time high last year, driven primarily by better product integration across search engines, especially Google,” Booth says. “Revenues will continue to grow as better targeting, increased mobile usage and improving integration drive up local search activity.”

Based on the findings of the report and its corresponding projections, local search activity will continue to fuel this emerging market’s profitability to dizzying new heights.

It’s projected that by 2015 30% of all search volume will be local in nature.

Google has ramped up their Local Search efforts with their Google City Pages. Up and coming Search Engine “Acesse.com” gets their Local Search results from V-Local.com