Lord Knows I’m A Vudu Child – Now the world knows it, as Wal-Mart scores big with their new Video Streaming service.
Wooohhh, this service is like Way Cool! New Release Movies, the day they are released in DVD, for only $2.00. This is for 2 nights, with No Late Fees! You only pay for what you use, no monthly fees. (Some titles cost more). Customers can also get a Burn License, for a permanent digital copy. This is way faster to market than NetFlix!
Do I sound like a fan? Why Yes! No more trips to Red Box. Although Red Box is cool, this is much cooler. And who would have thunk it? Boring old Wal-Mart, who caters to the Trailer Park crowd, to come up with something this good, is like amazing! Hey don’t get me wrong, I like Wal-Mart, and am a frequent shopper there.
Last year Wal-Mart purchased Vudu for a reported $100 million, which looks like it was a sweet deal. The company has recently integrated Vudu movies into the Walmart.com website while keeping the Vudu site active. They also released a format that allows owners of tablets, like the iPad, to easily view movies through their Web browsers. This tablet-friendly format allows Wal-Mart to avoid the 30% cut Apple collects from content sold through its iTunes App Store. That’s Smart!
Just a year after buying streaming service Vudu, the operation has become the third most popular such service, according to researcher IHS Inc. The jump put Vudu ahead of similar offerings from Amazon.com Inc. and Sony Corp.
With a share of just 5.3% at the end of the first half of the year, Vudu still trails behind Apple Inc.’s iTunes in the fast-paced movie-download business. Apple’s iTunes service currently dominates the market with a 65.8% share, while Microsoft‘s Zune Video Marketplace is at No. 2 with a 16.2% market share. Some analysts have questioned whether Vudu has the legs to reach Wal-Mart’s core customers.
I think not only do They Got Legs – but – They Know How To Use Them!
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