Recently Best Buy announced a new partnership that integrates the first ever retail branded store into online gaming company Zynga’s CityVille, the largest game on Facebook according to AppData.
Gamers get to place a digital version of a Best Buy store in their own city and collect (virtual) tech products like Smartphones and TVs, then they can unlock these limited edition decorative items. The promotion rewards users with experience points, energy and game coins in exchange for completing the quest.
As an added bonus, visiting the Best Buy Facebook page also earns gamers decorative items to place inside their CityVille city. The promotion which ran for just one week, was a rousing success, and Best Buy already has plans to run another one in November.
Ryan Linton, senior director of business development at Zynga stated, “We’re always looking for ways to make our games more realistic and personal for our players,” said “We’re always looking for ways to make our games more realistic and personal for our players. This integration with Best Buy, coupled with roaming Geek Squad vehicles, creates a refreshing surprise for CityVille players. Our games allow players to connect with one another and express themselves, and we feel like we can do that better than any other form of entertainment.”
Meanwhile, Zhanga, has put their IPO on the back burner, due to market conditions, plans to bring CityVille to China without Facebook. Renamed Zynga City, the most popular Facebook app ever is seeking a wider international audience.
Look to see more Social online and offline integration in the future from companies like Best Buy and Zhanga.