November 28, 2021

Sina Buys Tudou Online Video Service

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Sina, owner of popular Chinese Micro Blogging Service Weibo announced it has paid $64 million US for more shares in Shanghai-based Tudou, Online Video Service.

Sina which acquired 1.075 million shares in the  IPO last month for $31.2 million, as reported in a filing with the Securities and Exchange Commission, has spent another $35.2 million for an additional 1.49 million Tudou shares, raising it’s holdings to 9.05 percent.

In a strategic move, Sina is adding video services to attract more users in what is arguably the world’s biggest Internet market.

Their investment in Tudou, China’s second-biggest video website, (#1 is, is on the heals of Sina’s acquisition of a minority stake in online apparel retailer Mecox Lane Ltd. ( ) earlier this year.

Sina says it plans to spend $100 million to develop its Weibo microblogging service to attract more users.

Tudou share price has dropped about 11 percent in trading on the Nasdaq stock market since its $174 million IPO.

After the announcement, Tudou shares rose 2.5 percent to $25.73, which is still low in comparison with their IPO price of $29. The company says it plans to use proceeds from the sale to acquire more video content and upgrade their technology.


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